GENERATIVE AI IN ORGANIZATIONS

From our research institute
Generative AI is rapidly transforming the landscape of organizations across various industries. This report explores the impact and potential of generative AI in organizational contexts. It highlights the key applications, benefits, challenges and ethical considerations associated with the adoption of generative AI technologies.
Generative AI refers to a class of artificial intelligence technologies that focus on the creation and generation of content, data, or solutions. These systems are capable of producing text, images, music and more, often using deep learning and neural networks. The aim of this report is to analyze the growing influence of generative AI within organizations, providing insight into its applications, benefits, challenges and ethical considerations.

APPLICATIONS OF ARTIFICIAL INTELLIGENCE

Creative Content Generation

Creation of marketing materials, design concepts and multimedia content.

Data Analysis and Forecasting

Support data-driven decision making through predictive modeling.

Personalized Customer Experiences

Customization of products and services based on individual customer preferences.

Before assessing the value of an emerging technology, it is essential to establish a clear definition. So, what exactly is generative AI? Generative AI is a technology with the ability to learn and apply properties and patterns of data across a broad spectrum of applications. These applications range from generating text, images and videos in various styles to producing personalized content. It allows machines to undertake creative tasks that were once considered exclusively human. This versatility opens up a multitude of possibilities for generative AI, from text summarization and translation to customer service. An excellent illustration of this technology is OpenAI’s ChatGPT, which specializes in text generation and has gained considerable popularity among users.

 

There is no doubt that the wide range of applications is very attractive to organizations as it offers the opportunity to accelerate growth, improve operations and unlock new opportunities. Currently, 96% of organizations have generative AI on their board agenda. Their outlook is decidedly positive: executives predict 7-9% improvements resulting from the adoption of generative AI over the next three years. Additionally, around a fifth of executives surveyed globally believe that generative AI will significantly disrupt their respective industries. 

 

Given the growing importance of generative AI for organizations, the objective of this report is to familiarize the professional public and managers with generative AI, to highlight the growing interest in this technology, to evaluate market perception of its potential, explore its myriad applications in various business functions and examine key industry use cases. Finally, we offer several recommendations to help organizations on their generative AI journey.